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Digital Marketing Executive resume: what gets you shortlisted

Marketing roles screen for channels you've run and the numbers they moved.

The Digital Marketing Executive resume, on one page

This is a guide, not somebody's resume. Nothing here is invented: [highlighted brackets] are for your own facts. Delete whatever isn't true for you.

[Your Name]

[Phone] | [you@email.com] | [City, State] | [linkedin.com/in/you] | [portfolio or GitHub link]

1.Keep your name and contact details in the body of the page, not only in a page header. Write links as plain text.

Summary

[Fresher / X years' experience] aiming for Digital Marketing Executive roles. Strong in [2 or 3 skills from the job post]. Best proof: [project or work] that [result].

2.Two lines, written for this one job. Delete it if it only repeats what's below.

Experience

[Job title] [Mon YYYY – Mon YYYY]
[Company] [City]
  • Ran [channel] campaigns with ₹[budget]; [metric] of [value]
  • Grew [account] from [a] to [b] followers in [time]
  • Improved organic traffic by [x%] with [number] SEO articles

3.Action, what you did, the result. Use a number only if it's true; if you don't have one, leave it out. Internships count. No experience yet? Delete this section.

Projects

[Project name] | [Tools used] [Mon YYYY]
  • Made [what it is] with [tools] to solve [problem]; result: [number or outcome]
  • Link: [live link or repo]

4.Run something real, even small: a club's page, a friend's business, your own blog. Report the numbers.

Education

[College or university] [YYYY – YYYY]
[Degree, branch] [CGPA or %]

5.One standard heading, one entry per degree. Add your score only if the job asks for it or it helps you.

Skills

Skills: SEO, Google Ads / Meta Ads, Content marketing, Social media, Google Analytics, Email marketing

Keywords: [keep only the true ones: campaigns, CTR, conversion rate, ROAS, keyword research, CRM, copywriting]

6.Skills and keywords job posts for this role often ask for. Keep only what you could answer questions about, because recruiters ask, then match the words in the post you're applying to.

Achievements

  • [Rank or award] in [competition], out of [number] participants

7.Ranks, awards and certificates, with the scale: how many people you competed against. Delete this section if you have none.

Why it looks plain: one column, standard headings and real text are what parsers read most reliably. No layout can promise you a pass, because every employer sets up their ATS differently. How ATS software actually works

Skills job posts usually ask for

Every post is different. Always match the one you're applying to.

  • SEO
  • Google Ads / Meta Ads
  • Content marketing
  • Social media
  • Google Analytics
  • Email marketing

Keywords an ATS often scans for

Use one only where your real experience backs it up. Recruiters ask.

  • campaigns
  • CTR
  • conversion rate
  • ROAS
  • keyword research
  • CRM
  • copywriting

Bullet patterns that work

Action, what you did, the result. Fill the brackets with your own facts, or leave the number out if you don't have one.

  • Ran [channel] campaigns with ₹[budget]; [metric] of [value]
  • Grew [account] from [a] to [b] followers in [time]
  • Improved organic traffic by [x%] with [number] SEO articles

If you're a student or fresher

Run something real, even small: a club's page, a friend's business, your own blog. Report the numbers.

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